Growth Plans

Example Growth Plans for DTC and Ecommerce Brands

See what a Meta Ads audit, a 30-day launch plan, and the improvements we’d prioritise actually look like — before you commit to anything.

Why Examples, Not Case Studies

We'd rather show you the thinking than a number you can't verify

We only publish client results once they’re verified and approved, so instead of unverified case studies, this page shows the kind of audit, plan and improvements we’d actually bring to a brand like yours.

Sample Meta Ads Audit

What a first-week audit typically finds

Tracking Gaps

Missing or misconfigured Conversion API setup that leaves reporting inaccurate and optimisation working on bad data.

Audience Overlap

Multiple ad sets competing for the same audience, inflating costs without adding reach.

Creative Fatigue

The same one or two ads carrying most of the budget for months, with CTR quietly declining.

Funnel Friction

A checkout or landing page step that’s losing warm traffic before it converts.

What We Would Improve

The kind of changes that typically move the needle first

Fixing tracking and attribution before touching creative or budget, so every decision after that point is based on accurate data. Then restructuring campaigns to remove audience overlap, and introducing a structured creative testing cadence in place of ad-hoc new ads.

Example 30-Day Launch Plan

How a first month with SOMS typically runs

Week 1-2: Audit & Strategy

Full account, tracking and funnel audit, plus a 90-day roadmap built around what we find.

Week 2-3: Rebuild & Setup

Campaign structure rebuilt, tracking fixed, first creative batch briefed and produced.

Week 3-4: Launch & Test

Campaigns go live with structured creative testing across hooks, angles and formats.

Week 4: Early Read

First real performance data reviewed, with a clear view on what to scale and what to cut.

Want a Real Version of This for Your Brand?

Book a free 20-minute audit call and we’ll build a plan around your actual account, not a template.