Service
Meta Ads built around the metrics that actually matter for DTC brands — CAC, LTV and margin — not just surface-level ROAS.
Why It Matters
A DTC brand scaling on Meta faces different pressure than a generalist ecommerce store: acquisition cost against a single product margin, reliance on repeat purchase to make the maths work, and a smaller pool of proven customers to build lookalikes from.
What We Focus On
Campaigns are built and scaled with your actual margin and payback period in mind, not just top-line ROAS.
Structured cold-audience testing so growth doesn’t rely entirely on retargeting your existing base.
Retargeting is layered in as one part of the funnel, not the majority of spend propping up a weak top of funnel.
Bundles, first-purchase offers and repeat-purchase data are factored into campaign and creative decisions.
Built for Founders
You don’t need another dashboard full of surface-level numbers. We report on what actually tells you whether the business is getting healthier: CAC trend, new-customer ROAS, and blended payback period.
Who This Is For
FAQ
Selling primarily direct to consumer through your own site, whether that’s Shopify, WooCommerce or a custom build.
ROAS tells you about a single ad. CAC and payback period tell you whether the business model works at scale — we track both.
We’ll flag where an offer structure is limiting performance, though implementation on-site usually sits with your team.
Most DTC clients spend £5,000+ monthly on Meta Ads, which gives enough volume for proper testing.
We’re currently offering a free 20-minute consultation for DTC brands spending £5,000+ monthly on Meta ads.
No sales pitch. No pressure. Just honest insights you can use, whether you work with us or not. Available for DTC brands with £5,000+ monthly ad budgets.