Most DTC brands waste 30–50% of their ad budget on poorly optimised audiences and misaligned strategy. We handle full-funnel Meta advertising — from campaign setup to creative testing to daily scaling — so you get predictable, profitable growth.
If you’re spending £5,000+ monthly on Meta ads and want to move from breakeven to 3–5× ROAS, let’s talk.
Average ROAS
Monthly Managed
To Meaningful Scale
Average CPA Drop
Our Approach
A systematic method that removes guesswork. Every pound is tracked, tested, and measured.
We don't assume. We test multiple audience layers, creative angles, and bid strategies simultaneously. Within 2–3 weeks, we know which audiences actually convert for your business.
We monitor daily. We adjust bids based on real-time performance, rotate creative before audience fatigue kicks in, and catch pixel issues before they cost you money.
Once we know what works, we scale methodically — increasing spend on proven winners while maintaining ROAS. Most clients see 2–4× revenue growth within 60–90 days.
Strategy Selection
The right budget strategy depends on your conversion volume, testing needs, and scaling stage.
Meta distributes your budget automatically across ad sets.
You set the budget for each audience individually.
We usually start with ABO for testing clarity, then move to CBO for scaling efficiency — giving you both precision and performance.
Technical Fundamentals
Strategy is nothing without execution. These fundamentals determine whether your campaigns compound or collapse.
Your Facebook pixel is your data foundation. We audit for broken tracking, ensure all events are verified, and set up custom audiences for retargeting. Without clean pixel data, optimisation is guessing.
We layer audiences — lookalikes from your best customers, interest-based targeting, and custom combinations. Layered audiences outperform broad targeting by 3–5×.
We test ad angles alongside audiences — different hooks, benefits, calls to action. Most clients discover customer testimonial videos outperform polished product shots by 2×.
Real Results
No vague claims. No cherry-picked vanity metrics. Just what happens when systematic media buying meets DTC brands ready to scale.
CASE STUDY 01
Home Goods Brand Turns Profitable in 60 Days
£8k monthly spend. We restructured campaigns, tested customer testimonial creative, and identified winning audience combinations.
CASE STUDY 02
Fashion Brand Doubles Customer Volume
£15k monthly. We built lookalike audiences from best customers and added retargeting layers. Same budget, double the customers.
CASE STUDY 03
Supplement Brand Scales to £35k/Month
Already running ads. We built proper campaign structure, implemented systematic creative testing, and scaled incrementally.
Why SOMS Media
We’re not a generalist agency. We specialise in one thing: scaling DTC brands profitably on Meta.
We handle both media buying AND creative strategy — most agencies only do one
Transparent methodology — we explain exactly how your budget is allocated
DTC specialisation — not a generalist agency dabbling in everything
UK-based with UK time zone — not outsourced to cheaper markets
Free audit, monthly contracts — no locked-in fees or commitments
Real case studies with real numbers — no vague claims or stock testimonials
FAQ
We typically work with brands spending £5,000+ monthly. If you’re starting out, our free audit and strategy service is a great entry point.
No. We guarantee transparency, daily optimisation, and honest reporting. If something isn’t working, we’ll tell you. Results depend on product quality, pricing, and website conversion — things outside our control. But we’re confident enough to work month-to-month.
We review your ad account, website, and funnel. We identify gaps costing you money and quick wins you can implement. No pitch, no pressure.
Most clients see improvements within 30 days. Meaningful scaling usually happens in the 60–90 day range as we identify winners and scale them.
Meta ads won’t fix a broken website. We audit that first. If your site needs work, we tell you upfront. A high-converting store is non-negotiable before serious ad spend.
Neither is universally better. CBO works when conversion volume is high (50+ daily) and tracking is perfect. ABO is better for testing. We recommend based on your situation.
We specialise in Meta (Facebook and Instagram). Google Ads and TikTok have value too, but we believe focus beats trying to do everything. We can recommend trusted partners for other platforms.
Monthly reports show ROAS, cost per acquisition, conversions, and spend breakdown. You see exactly where the budget goes. We also do weekly check-ins.
You’re on a monthly contract. If you’re not seeing progress after 90 days, you’re free to move on. Most clients stay because they see real growth.
Get Started
We’re currently offering a free 20-minute consultation for DTC brands spending £5,000+ monthly on Meta ads.
No sales pitch. No pressure. Just honest insights you can use, whether you work with us or not. Available for DTC brands with £5,000+ monthly ad budgets.