Average ROAS
Monthly Managed
CPA Reduction
Revenue Growth (90 Days)
What We Do
Meta ads management involves end-to-end campaign strategy, creative development, audience targeting, and daily optimisation on Facebook and Instagram. For DTC brands, this is the primary channel to acquire customers profitably. Without proper management, most brands waste 40–60% of their ad budget.
Meta advertising has become the backbone of successful DTC growth. The difference between a brand growing 20% year-on-year and one growing 3× in 90 days usually comes down to one thing: expert Meta ads management.
Most DTC founders try to manage Meta ads themselves or hire freelancers without proven systems. The result is creative fatigue, rising CPA, and stagnant ROAS. After 6–12 months of underperformance, they realise the true cost wasn’t just wasted budget — it was lost growth.
When you partner with SOMS Media, you get a team that has scaled dozens of DTC brands using proven frameworks. We don’t just run your ads — we engineer campaigns that compound. Every creative test builds on learnings. Every audience refinement gets you closer to your ideal customer.
The result: Most clients achieve 4–5× ROAS within 90 days. We manage over £50,000 monthly in ad spend, all generating profitable returns. We work exclusively with DTC brands spending a minimum of £5,000 monthly on Meta ads.
Our Edge
Most agencies run ads or create creatives. We do both under one roof. We develop scroll-stopping content, test systematically, scale winners aggressively, and optimise daily. This integrated approach means faster iteration, better results, and no handoffs between teams.
We produce all creatives in-house — video scripts, hook development, copy angles, visual concepts. We study competitors using Meta’s Ads Library and test multiple angles simultaneously.
We don’t test 50 random angles hoping something sticks. We test strategic variations of winning concepts. A hook that generated 3× ROAS becomes the foundation for 5 variations.
We build lookalike audiences from your best customers and test cold audiences systematically. Retargeting to warm audiences generates some of your highest ROAS.
Most agencies update weekly. We monitor daily. We adjust budgets, audiences, and bid strategies in real-time. This is what generates 4–5× ROAS consistently.
Weekly performance summaries. Monthly detailed reports. Exactly how much you spent, revenue generated, ROAS, and what we’re doing next. No black boxes, no mystery.
Results
Average ROAS of 4-5x. CPA reductions of 40-50%. Revenue growth of 3x within 90 days. Meaningful improvements within 30 days. Conservative estimates based on our client portfolio.
Average ROAS
CPA Reduction in 90 Days
Initial Improvements
Revenue Growth by Day 90
What’s Included
Campaign strategy, audience research, in-house creative development, daily monitoring, weekly tracking, monthly reporting, conversion optimisation support, and ongoing strategic consultation. Everything required for consistent profitable growth.
Comprehensive audit of your ad account, website, and funnel. 90-day roadmap. Reveals 3–5 immediate opportunities costing brands thousands monthly.
We rebuild your account using modern best practices. Conversion API, proper pixel setup, accurate attribution. Fixing structure alone often improves ROAS 20–30%.
Deep dive into your business, customers, and market. Lookalike audiences at scale. Cold traffic targeting based on interests, behaviours, and demographics.
Comprehensive creative roadmap — hooks, angles, formats. Video ads, static, carousel, collection. Every creative is direct-response focused.
Campaigns monitored daily. Underperformers paused quickly. Winners scaled aggressively. Results improve weekly, not monthly.
Timeline
Week 1–2: audit and strategy. Week 2–4: setup and launch. Week 4–12: testing and optimisation. Month 4+: aggressive scaling. Most see 30% improvements by week 4.
Review ad account, website, funnel, business model. Most brands discover they’re losing 30–50% of budget to preventable mistakes.
Rebuild account structure, set up tracking, develop initial creatives, launch optimised campaigns. Traffic from week 3.
Creative testing to identify winners. Test hooks, formats, copy angles, audiences. Scale profitable campaigns. Most see 30% CPA improvements by week 8.
Double budgets weekly/bi-weekly while monitoring ROAS. Most clients achieve 3× revenue growth by month 4.
Pricing
We charge 15–20% of monthly ad spend. £10,000 spend = £1,500–2,000 management fee. This aligns our incentives with yours — we benefit when you scale, so we’re motivated to grow your business profitably.
Campaign strategy and setup. Account optimisation and restructuring. In-house creative development. Daily monitoring. Weekly and monthly reporting. Full-time strategist managing your account. Direct access to our team — no account managers or handoffs.
We work with brands spending a minimum of £5,000 monthly on Meta ads. This ensures sufficient budget for proper testing and statistically significant results.
If we scale your business, our fee grows. If we fail, our fee shrinks. This is how it should be. Higher budgets (above £25,000) negotiate lower percentages. Smaller budgets (£5,000–10,000) sit at the higher end.
No honest agency guarantees ROAS. Market conditions, competition, product quality, and seasonality all affect results. We guarantee transparency, effort, and strategic thinking. We’ve achieved 4–5× ROAS for most clients.
Ideal Clients
We work best with DTC brands that have product-market fit and are ready to scale. We’re not the right fit for everyone — here’s how to know if we’re right for you.
Are selling products directly to consumers via Shopify, WooCommerce, or custom platforms. Want to scale beyond 20–30% annual growth to 3× or more. Have product-market fit but struggle with profitable scaling. Want transparent reporting and results-based partnership. Are ready to commit 90 days to a structured process.
Are still validating product-market fit (build that first). Want guarantees (no honest agency provides these). Prefer managing ads yourself and want to learn. Have a monthly budget below £5,000 (not enough for proper testing). Want quick fixes — scaling takes consistent effort over months.
Why Us
Faq
We specialize in DTC and ecommerce brands. Whether you're on Shopify, WooCommerce, or a custom platform, if you're selling products online and want to scale profitably through Meta ads, we can help.
We'll personally review your ad account, website, and funnel. We'll walk you through the gaps costing you money and the quick wins that can improve your results immediately. It's pure value with no pitch and no pressure.
Both. That's my biggest differentiator. We handle full-funnel media buying AND creative strategy including ad scripts, hooks, visual concepts, and creative testing frameworks. Your ads and your account work as one system.
We typically work with brands spending $5K or more per month on Meta ads. If you're just getting started, the audit and strategy service is a great entry point to build your foundation before scaling.
Most clients see meaningful improvements within the first 30 days after implementing creative testing and funnel optimizations. Significant scaling usually happens in the 60-90 day range as we identify and double down on winning creatives.
Yes. A high-converting website is non-negotiable before running paid traffic. If your site isn't ready, I'll audit it first and give you a clear roadmap of what needs to be fixed before we start spending on ads.
Get Started
We’re currently offering a free 20-minute consultation for DTC brands spending £5,000+ monthly on Meta ads.
No sales pitch. No pressure. Just honest insights you can use, whether you work with us or not. Available for DTC brands with £5,000+ monthly ad budgets.